Starting a new business?

Reinventing your current business?

You want your business to stand out and connect with your ideal customer. But...how do you make that happen?

​Is it about getting an eye-catching logo?

Or putting together some kind of “dreamboard”?

Or maybe taking a dynamic picture of yourself and putting your name on it?

None of the above. (But we've seen experts touting all of these.)

A customer decides to buy from you because it feels good, right and true. 

That feeling comes from your branding.

And branding is not a logo problem or a dreamboard mission.

It's a strategy challenge. And addressing it as such is why big businesses usually get branding right.  

We've worked for big brands--and now we work for small businesses.

Over 12 years, we’ve developed and refined a small-business branding system based on the best of big-brand thinking. 

This system lets you start thinking about branding like a skilled marketer.

It also shows you how to use big-brand thinking in your small business.

Get the branding right, and all your marketing is easier.

Lightning Branding is also a blast. 

It emboldens you with new vision and awareness--and you get to have fun and excitement.

Plus, the system is easy enough for anyone smart enough to start a business.

You might call this The $25,000 Formula. 

That’s the price of developing a brand with an agency like ours.

And the branding work we’ve done with our clients has translated into millions in sales.  

Some folks call us foolish for giving away the store, but you can now have our system for branding our $25,000 clients.

It's also going to cost a whole lot less than hiring us for the full Monty. 

Are you willing to do the legwork? If so, we can finish your branding for you.

You get a lot of custom work for about 80% off the full-blown package price.

And if you want to do it all by yourself, you can have our DIY system for under $200. 

​Either way, you’re in a much stronger position than if you’re grasping at straws in the dark, developing disappointing $5 logos and designing dreamboards that have little impact on the neuroscience of buyer psychology.

When your customer feels the right way about your business, that’s how you turn them into a buyer.

How well does this work? There are no guarantees. It depends on you. But here are just a few things we’ve seen happen:

• ·A businesses running flat for years suddenly doubles their new customers.
• · A client’s revenue surge by 30%.
• ·One solopreneur doubles his income with no paid advertising.
• ·One entrepreneur says he wants to run ads. We suggest a new brand. He agrees—and in a year, his new branding helped generate more than three quarters of a million in new business.

And each of these business owners understands their business better, and they enjoy it more.

Knowing your brand and its behavior for certain is the first step towards a better business, possibly even a better life.

How can we do this? Like anything else so simple, it was years in the making. 

We’ve spent decades working for brands of all sizes. Our biggest-ever client has over $80 billion in annual revenue. Our smallest-ever client was broke. We’ve written ads and commercials you may have seen and heard. We’ve spent our careers in the trenches doing exactly one thing: working to make the customer feel the right thing and take action. We have a client whose brand has made him a local celebrity. We’ve heard one client say, “We have more business than we can handle. We have to stop advertising.” We’ve seen the results of smart branding change businesses and change lives.

By working on your brand the Lighting Branding way, here are just a few of the powerful tools that you take away:

• Thinking about branding like a pro instead of a passerby
•  Knowing the simple, psychological importance of emotional resonance
•  Seeing how a brand doesn’t look like a brand at all can be worth millions 
• Grasping secret significance of defining your Core Customer, and how it informs everything you do 
•  Unlocking the hidden power of persona that can transform your brand into a juggernaut
•  Getting into the sizzle of going solo, the fire in focus, and how consistency is king, queen and court
•  Knowing how your brand’s driving force can begin with a four-word phrase you’ve known all your life

You can still hire us to do all this and more for $25,000—or, you can save 80%. 

The savings comes in taking on a bigger part of the work, then getting our help with the process. That costs under $5,000, includes a custom logo and other priceless brand documentation that saves you time and money.

Or, if you’re a self-starter, you can take command and brand by yourself with the DIY package for under $200. 

There’s also a 30-day money-back guarantee on the courses. And whatever package you choose, we can also guarantee: you’ve never done anything like it for your business. 

Just a few of the Lighting Brands we've worked on...

Ready to see which level of lightning is right for your business?